Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

How do I promote my Housing Authority app?

Here are some great ideas for app promotion - whether you are just getting rolling or making a push to engage new followers. 

1. Promote App Downloads

  • Kickoff Campaign: Announce the app launch/relaunch with flyers, posters, emails, and text messages. Highlight the referral prize program (pins, fans, tee shirts).

  • In-Person Promotion: Set up a booth in common areas (lobbies, resident meetings, employee lounges) where staff help residents download the app and hand out prizes immediately.

  • QR Code Everywhere: Post QR codes in elevators, community boards, rent offices, and common areas linking directly to the download page.

2. Incentives & Challenges

  • Referral Contest: Residents and employees get an entry every time someone lists
    them as a referral. More referrals = higher chance of winning larger bundles of prizes.
  • First 100 Club: The first 100 residents to download in, say, October (set date parameters) get a guaranteed prize plus entry into a drawing for a larger prize or set of prizes.
  • Weekly Raffles: Every new download or login counts as an entry into a weekly drawing for merchandise.

3. Community Engagement

  • Resident Spotlights: Feature residents or employees in the app (short profiles, stories, or photos) and thank them for being “early adopters.”

  • “I Use the App Because…” Board: Collect short testimonials and post them in common areas or newsletters, paired with their prize photo.

  • Community Quiz & Trivia in the App: Host short quizzes or trivia about HABC history, neighborhood facts, or local resources directly in the app. Participants who answer correctly are entered to win pins, fans, or tee shirts. This makes the app both fun and informative, while encouraging repeat logins.

4. Practical Utility

  • Exclusive Updates: Announce that some news, maintenance alerts, or housing authority updates will only be posted in the app.

  • Service Requests: Highlight how much faster it is through the app than phone calls or paper forms.

  • Event Access: Use the app as the only way to RSVP to resident events (e.g., BBQs, community meetings).

5. Staff Engagement

  • Employee Competition: Departments or teams compete to see who can get the most residents to download. Winning team gets tee shirts. (Keep track through the unique ID field noted above. End users can enter names or numbers in this field upon registrations. Admins can edit this field in the Hub.)

  • Frontline Ambassadors: Equip front desk staff and maintenance teams with quick scripts and QR cards so they can encourage residents during routine interactions.

6. Visibility & Fun - Thoughts for the Future

  • Prize Wear Day: Encourage residents and staff who win tee shirts to wear them on a set day—turning them into walking billboards.

  • Fan Flash Mobs: Hand out fans at summer events with QR codes printed on them—easy visibility and utility.

  • Pin Collectors: Release multiple pin designs (housing authority logo, fun slogans, etc.) so residents feel motivated to collect them.

7. Using the App to Promote Your Giveaways

Here are some ideas for tying community-based activities to the app so employees and residents see it as their go-to hub for opportunities and rewards:

Using the App to Promote Giveaways & Engagement
  • Meeting Attendance Rewards
    Post upcoming tenant meetings, board info sessions, or Q&A forums in the app. Residents who RSVP or check in through the app (Goodlink email responses, phone calls, or links to a google form or poll where users can enter their information) are automatically entered to win pins, fans, or tee shirts.

  • Community Clean-Up Events
    Promote neighborhood clean-up days with details in the app. Residents who sign up and attend get swag as a thank-you for helping improve the community.

  • Raffle Announcements
    Use the app to announce weekly or monthly raffles (groceries, gift cards, swag bundles). Residents earn entries by attending events, submitting feedback, or downloading the app.

  • Workshops & Trainings
    Encourage participation in workshops like financial literacy, job readiness, or renter rights by offering small prizes for attendees. The app can send reminders and highlight the reward.
Other Community-Based Activity Ideas to Promote in the App
  • Health & Wellness Challenges
    Promote walking clubs, step challenges, or fitness classes. Participants can log activity or RSVP in the app to earn swag.

  • Youth & Family Activities
    Highlight family nights, kids’ art contests, or reading challenges in the app, with small prizes for kids who join.

  • Resident Volunteer Recognition
    Feature opportunities like helping distribute food pantry items or assisting at community events. Volunteers recognized through the app get swag rewards.

  • “Report & Win” Safety Campaigns
    Encourage residents to report maintenance issues, safety hazards, or suggestions through the app. Monthly prize drawings reward those who participate.