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Union App Promotion Best Practices

Here are some ways your Union can encourage members to download, register, and actively use your app while also strengthening engagement across your membership.

1. Promote App Downloads with Giveaways

Encourage members to download and register for the app by tying participation to giveaways. Offer union-branded items such as T-shirts, hats, pins, or tote bags. Create excitement by holding a raffle or drawing where members are automatically entered once they’ve downloaded and registered for the app.

2. Incentivize Meeting Attendance

Boost turnout at union meetings by connecting attendance with app promotions. For example:

  • Members who check in at a meeting and show the app on their phone are entered into a raffle.

  • Use the app to send push notifications reminding members of meeting dates and the prizes they could win by attending.

3. Recognize Union Solidarity Activities

Highlight and reward participation in union solidarity events such as rallies, pickets, or volunteer efforts. Members who show up and check in via the app can be entered into prize drawings. These incentives help build visibility for the app while reinforcing collective action.

4. Share Educational or Benefit Updates

Use the app to deliver timely updates on contract negotiations, training opportunities, or new member benefits. Encourage downloads by letting members know that exclusive information — and access to raffles or giveaways — will be available only through the app.

5. Encourage Referrals

Create a referral program where members invite fellow union members to download the app.
  • Though the app is not a referral app perse, you can instruct end users who download
    to include the name of the person who referred them in the optional Unique ID field that is on the app registration page. (See screenshot)
  • Each time someone registers and notes who referred them, both parties are entered into a prize drawing. Promote the program with QR codes on flyers or digital forms, making it simple to track referrals and reward participation.

6. Ongoing Engagement Through Push Notifications

Send push notifications that tie union activities to rewards. Example ideas include:

  • “Download the app today and be entered into our Labor Day raffle!”

  • “Show the app at next week’s membership meeting for a chance to win union swag.”

  • “Stay connected — members who use the app this month will be entered into a prize drawing.”